At Burger King today, I overheard a conversation between a guy and a lady (coz he was so loud). He said a few things that amazed me. (1) when forex goes down, it does so in a slow fashion between 1-2 points. But when it is up, it goes up by 1000 points. (2) he […]
The seat belt was bucketed as the bears took action last trading week. Which means i was taking sides favouring the bulls. This coming week, should we tighten our seat belt or hit the eject button? Long term chart (not shown here) is still UP. When market climbing up the edge of its price envelop, […]
This is one of my favourite subject, Marketing Communications. Always a pleasure to be sharing knowledge on how Marketing Communications work and the magic it brings to business results. Know you + Like you = Magic A class of 9 full time working executives who volunteered to take on a post graduate diploma program for […]
Never underestimate the power of greed. In last week market analysis, the market has more room to run upwards, but I expected the market to take a break before running up much higher for the week of 23 Dec. The bulls reacted stronger than expected last week. How about this coming week? As I was […]
My second time conducting this module, this time around, it is for full timers. Quite different experience as compared to the part timers. However, both left me a pleasant surprise. One of the student from this current batch gave me a thank you note which assured me that my efforts did not put to waste. […]
This is actually my first mass communication module after being in this industry for over a decade. I dearly enjoy the module and all the theories were like a very good recap session as i was conducing this module. I guess many students will not forget at least for the short term the power and […]
This is one of the leading marketing module that all marketers must equip themselves with in this digital age. And i am very happy to be conducting and sharing the knowledge on how to create marketing campaign with results and impact using direct marketing concept via digital platforms. This module demystify the concept of digital […]
This is the second time i’m conducting this joint partnership course by Marketing Institute Singapore (MIS) and National University Singapore (NUS). It is a Professional Development Marketing (PDM) certification and i’m honoured to be teaching one of the modules, Marketing Communications (my bread and butter topic which i used to do in my day job […]
Long overdue Happy Halloween (BEEEELATED) class photo. Nothing ghostly about this photos thou. This is another 1st time experience at Kaplan doing Consumer Behaviour for Advance Diploma. Expected a class of 14, only 8 turned up, and experienced a PHD (Poly Halfway Dropout) ended with 7 survivors. 7 interesting characters too. Check them out below. […]
I have to thank Kaplan for giving me the opportunity to meet these great students. Some of them became great friends after we had completed the module together. During the classes, we shared many jokes and serious moments together. One of the highlights was during the projects brainstorming session. I saw many great ideas flying […]
I’m Jason Tan aka Strongerhead.
Strongerhead is a way of thinking (whatever others think, you think opposite).
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Jason integration of academic models, actionable principles and processes has given me on-field perspectives on how marketing should be.