I was suffering from Dengue fever on the first day of our class. But the students’ infectious energy inspired me dearly. In a month, students’ knowledge of the marketing essentials were being put to test as they are required to design a marketing proposal for a new product launch. Tough but it was not impossible. […]

This was my very first Diploma Class at Kaplan for one of my most loved subject, Marketing Communications. It was a huge class (more than 40 students) and I love it. Especially when the energy level is at super charged type. Made quite a lot of friends here. Thanks Dipmarcomm batch 17. I’ll remember you […]

Another long overdue post. But I forgotten to bring my camera on the last day of this class. Thankfully, I took several other photos of them during the course of this module. The good thing about having to see my students from first year to their final year modules is witnessing how they have grown, […]

One of my favourite modules, Account Planning (Ad340) at Curtin. This is one of the core advertising subjects at Curtin. I would also consider this as one of the core concept to master if you wish to be in Advertising and Marketing. Many had asked what is this module about. I would say, this is […]

A series of long overdue post. I am feeling the ‘power’ of procrastination. Now needing to play catch up with all my posts that should have been up in June 2013. This was a relatively small class of 7. Gone were those days were we have numerous students who major in Advertising. This is one […]

On 18 August, 2013, Sunday, our Curtin students from Ad391 (Advertising Campaign Development) had the pleasure to meet our miss Sunshine girl from Taiwan, Retainna Lim. Probably, due to Retainna’s chirpy and friendly nature, she was bombarded with several questions, and the meet & greet session lasted for over 2 hours. Instead of me doing […]

The first day of school was greeted by a class of 20 for the Advertising Principles class (foundation of Advertising module). When asked why they chose to study Advertising, some said they are keen to join the Advertising industry, while others, do not actually have a clue on what to study, but felt that Advertising […]

30 May 2013 was the last lesson for my full time DSMM (Diploma in Marketing Management) intake 7 & 8, with comprises mostly students from China, Vietnam, Malaysian, Myanmar and 1 Singaporean. Do not be deceived by their quiet nature during class, these bunch of folks are actually fun loving party animals when you get […]

22 May 2013, I had another opportunity to bring our Curtin Advertising final year students to Dentsu for an outfield trip to meet Fred Eng (Business Group Head & Director of Business Operations). Fred, my ex-colleague and senior back in my Saatchi days. Anyone who had worked with Fred before would definitely miss working with […]

We’ve the honour to visit Chris, the founder of Tag Digital (a marketing communications solutions agency) at his office on 15 May 2013, near Sommerset 313. Chris’s decision to walk the path less taken has made him an over achiever in everything that he ventured into, and he is only 24 this year (disgustingly young […]