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It has been a wonderful reunion session with some of my ex-advertising students from Curtin last Tue, 7 Feb 2012. I am glad to see many students turned up for this event to attend the meet & greet session with Calvin Soh, one of our Singapore’s top Creative Director. Calvin and I have worked together […]

We have come to the end of our Ad211 Class in Jan 2012. Quite a big group for an Advertising class. I certainly hope to see most of you again for other advertising lessons or for the enrichment sessions. Something to remember about Ad211 Nov 2011 – Jan 2012 Students. – Not one but two […]

What are the benefits of receiving higher education? Well it is still about the benefits you will reap from the education. But, for most students, the perspectives of what benefits means to students have evolved with time. Students are becoming smarter nowadays. They understand the need to get themselves the required certifications to help prepare them […]

Thanks Chris from Curtin. It’s the first time we crossed path through one of the enrichment sessions at Curtin last Fri. The session was about why you should Think Opposite to achieve break through in life. Honestly, the session last Friday was kind of a surprise for me. It was Friday the 13th. But the […]

Our students of Ad391 (Advertising Campaign development) from Curtin University were brought for an outfield trip to Y&R, one of the world’s leading full service advertising agencies. Established in 1923, Y&R is also the first agency to be founded by a suit and a creative (John Orr Young and Raymond Rubicam). On 10 Jan 2012 […]

30 Dec 2011 marks the last working day for the year. I had the honour to conduct one of my favourite enrichment topic, “To Quit or not to Quit”. This is one of the common enquiries from students and friends and peers. I had decided to put up a session at Curtin in hope to […]

29 Dec marks the last lesson for my Diploma in Sales & Marketing (DSMM) 3rd intake in 2011 for Marketing Institute Singapore (MIS). Throughout the 12 sessions, I must say, I had my fair share of ups and downs with the 23 students. But overall, it has been a fun experience. I do believe they […]

One of my beliefs about good advertising is to first understand your audience, whom your advertisements will be speaking to. When you wish to persuade your girlfriend or boyfriend to buy you a present, to win over an argument, if you know your partner inside out, do you think you will have a higher chance […]

Winners do not quit. Quitters do not win. Now, don’t take this too literally. You need to quit to win. Just need to know what to quit and when to quit. I have students who once told me that they on a cross roads situation. They hated their job, and wish to quit. However, their […]

Just last Fri, 1 Dec, i had another enrichment session at Curtin University. There’s quite a number of students turning up for the session. Large majority of them were foreign students. I am very impressed with Curtin for organizing such sessions to help their students prepare themselves for their studies, and more importantly, for their […]