This is an important piece of sharing by one of my ex-student (from Marketing Institute Singapore Diploma of Sales 3rd intake). I’ve always preached the importance of having at least a degree certificate to anyone who wish to climb the corporate ladder. Any degree is fine, so long it is from a proper institution. having […]

Demystifying Marketing. Feel free to share with me your views about what is marketing.

A very big thanks to everyone of you who have given me your wishes and blessings to the arrival of my 2013 birthday. The last one year have been another roller coaster ride, which makes life interesting isn’t it. I lost my job, but i gain more lecturing opportunities with more schools. I won the […]

Sure way to lose: Step 1 – Be around losers Step 2 – Make losers your best friend Step 3 – Listen to losers Step 4 – Believe losers are right Step 5 – Behave like losers Step 6 – Your turn to make other people lose more so you feel you are less of […]

Thanks to Glen Liu (my ex student from Curtin), he has arranged for me to give a talk in KL on career development on 20 April, 7pm. We started our road trip to KL from S’pore at 7.30am and finally arrived at our destination at about 2pm. Hotel was great, but I didn’t get to […]

I was supposed to be on my way to KL on 19 Apr, Fri, to prepare myself for a career talk. However, I’ve decided to only make a trip to KL on the 20 Apr morning instead, as I do not wish to miss the 2012 D&D. I had missed the 2011 D&D as I […]

On 14 Jan, Students of Curtin Ad391 make a trip to Golden Village at Dhoby Ghaut for a meet and greet session with two of our Curtin ex-students, Eunice Nicole Lim (Marketing Executive of GV) and Melissa (from MEC – part of GroupM). This would be a real eye opener for the students to get […]

I had a delightful Monday evening on the 7 Jan. To many, it would just be another Mon evening, which marks the end of a typical Monday Blue. But life for many folks from the Advertising and Media Industry might say otherwise. That evening, my Curtin Ad391 students had the privilege to visit Mindshare, a […]

This was the last ‘Enrichment Class’ in Mar 2012, as Curtin has changed its name from ‘Enrichment Classes’ to ‘Self Studies’. I must say, be it the foreign students, but especially the Singaporeans, it is quite a pity that not many of them are interested in this type of classes. I can see why they […]

Yesterday, the students of Curtin from Ad391 had the privileged to visit Young & Rubicam (Also known as Y&R, one of the world’s largest advertising agencies) hosted by Soohan, the Regional Associate Account Director of Y&R for one of the blue chips account, Caltex. Soohan has been around in the advertising industry for the last […]