Strongerhead - Stronger head

Hey folks, here are some more links that might give u insights to your projects on Heineken.

http://www.heinekeninternational.com/content/live/files/downloads/InvestorRelations/Operational%20review_tcm4-12788.pdf

http://www.apb.com.sg/downloads/ir-AnnualReport/AR2003/Heineken.pdf (You should be able to arrive that Heineken is an International Premium Beer)

http://www.brandchannel.com/features_effect.asp?pf_id=62

http://www.scanmar.nl/uploads/public/Paper_HeinekenDashboard.pdf

http://www.slideshare.net/varcha/heineken-campaign-italy1 (you might need to translate the text on this link)

Here are some results that might be using:

http://www.smartkpis.com/blog/2010/03/19/guerrilla-marketing-metrics-heineken-italy-activation-campaign-ac-milan-real-madrid-21-october-2009/

just another link about the campaign:

http://www.mycitybynight.co.za/heineken-italy-activation-campaign-hard-to-say-no/