Why did you go to school?

What are the benefits of receiving higher education? Well it is still about the benefits you will reap from the education. But, for most students, the perspectives of what benefits means to students have evolved with time. Students are becoming smarter nowadays. They understand the need to get themselves the required certifications to help prepare them [...]

Strongerhead testimonial for the Enrichment sessions

Thanks Chris from Curtin. It’s the first time we crossed path through one of the enrichment sessions at Curtin last Fri. The session was about why you should Think Opposite to achieve break through in life. Honestly, the session last Friday was kind of a surprise for me. It was Friday the 13th. But the [...]

Fresh grad career advice with Y&R

Our students of Ad391 (Advertising Campaign development) from Curtin University were brought for an outfield trip to Y&R, one of the world’s leading full service advertising agencies. Established in 1923, Y&R is also the first agency to be founded by a suit and a creative (John Orr Young and Raymond Rubicam). On 10 Jan 2012 [...]

When to Quit and When not to lesson at Curtin

30 Dec 2011 marks the last working day for the year. I had the honour to conduct one of my favourite enrichment topic, “To Quit or not to Quit”. This is one of the common enquiries from students and friends and peers. I had decided to put up a session at Curtin in hope to [...]

Diploma in Sales and Marketing 3rd intake 2011 class

29 Dec marks the last lesson for my Diploma in Sales & Marketing (DSMM) 3rd intake in 2011 for Marketing Institute Singapore (MIS). Throughout the 12 sessions, I must say, I had my fair share of ups and downs with the 23 students. But overall, it has been a fun experience. I do believe they [...]

Curtin advertising lesson at Changi Terminal 1 & 2

One of my beliefs about good advertising is to first understand your audience, whom your advertisements will be speaking to. When you wish to persuade your girlfriend or boyfriend to buy you a present, to win over an argument, if you know your partner inside out, do you think you will have a higher chance [...]