The Aug 2012 poster session for Ad391 outcome has been pretty amazing. They have definitely up the stake in the level of creativity when it comes to developing their mood board.
The campaign these students were working on was for SMRT. With the recent train breakdowns and press articles on SMRT with regards to the over crowding situation, some commuters are getting upset with their service level. We got the students to deliver campaign ideas that could possibly appease the situation and rebuild the reputation of SMRT.
Students came up with ideas such as:
– to turn crowded situation into a positive experience
– letting audience vent their anger to demonstrate that SMRT finally listens
Enjoy the photo gallery below. Ad391 future students, this could be your reference for poster session.
