How much do you remember about IMC?

On 09.17.10, In Strongerhead Classes, by

Attention IMC fans out there. Let’s see if you remember what are the use of comms tools IMC has to offer?

1) Do you know what is a communications process diagram?

2) Have you ever wonder why sometimes you take alonger time to decide on your purchases, and sometimes you take much shorter time to make a decision on your purchase?

3) How do you design your advertisements using MECCAS?

4) When do you use copy and concept testing?

5) What determine ad effectiveness?

6) What incentives can you offer to encourage users to transact online?

7) What are the types of coupons available?