Account Planning falls under a discipline within the advertising where strategies are born. This module forces one to think or at the very least enable one to understand the process of strategy development. I suppose I now have a class of thinkers by the end of this module. Cheers to thinkers and leaders of our […]

18 students from around the globe registered for the Nov 2013 – Jan 2014 Advertising Principles class (Ad211 Module – Advertising foundation) at Curtin. Happy to see that double digital student number interested in Advertising, a topic which I have always rated it highly as one of the MUST HAVE skills. The class ended on […]

Small class of 9 and I remembered clearly on our very first lesson, 28 Oct 2013 (Monday), their class participation and general attitude towards the module kind of clipped my wings. But as we progressed into the subsequence classes, I guess the warm up helps heaps. They are very enterprising, very entrepreneurial. I shared numerous […]

This is one of my favourite subject, Marketing Communications. Always a pleasure to be sharing knowledge on how Marketing Communications work and the magic it brings to business results. Know you + Like you = Magic A class of 9 full time working executives who volunteered to take on a post graduate diploma program for […]

My second time conducting this module, this time around, it is for full timers. Quite different experience as compared to the part timers. However, both left me a pleasant surprise. One of the student from this current batch gave me a thank you note which assured me that my efforts did not put to waste. […]

This is actually my first mass communication module after being in this industry for over a decade. I dearly enjoy the module and all the theories were like a very good recap session as i was conducing this module. I guess many students will not forget at least for the short term the power and […]

This is one of the leading marketing module that all marketers must equip themselves with in this digital age. And i am very happy to be conducting and sharing the knowledge on how to create marketing campaign with results and impact using direct marketing concept via digital platforms. This module demystify the concept of digital […]

This is the second time i’m conducting this joint partnership course by Marketing Institute Singapore (MIS) and National University Singapore (NUS). It is a Professional Development Marketing (PDM) certification and i’m honoured to be teaching one of the modules, Marketing Communications (my bread and butter topic which i used to do in my day job […]

Long overdue Happy Halloween (BEEEELATED) class photo. Nothing ghostly about this photos thou. This is another 1st time experience at Kaplan doing Consumer Behaviour for Advance Diploma. Expected a class of 14, only 8 turned up, and experienced a PHD (Poly Halfway Dropout) ended with 7 survivors. 7 interesting characters too. Check them out below. […]

I have to thank Kaplan for giving me the opportunity to meet these great students. Some of them became great friends after we had completed the module together. During the classes, we shared many jokes and serious moments together. One of the highlights was during the projects brainstorming session. I saw many great ideas flying […]