Thank you so much Ad310 March 2011 batch. I felt really really touched that Monday night having received your lovely birthday card and wishes. This little thought means alot to me. I’m truely appreciative and thankful for this gesture. I must put this down in writing to commemorate this moment. A big Thank You to Ad […]

Very often, I hear frustrated individuals telling me how depressed they are about their current financial status. And the worst thing is that they do not know what to do. Here’s the good news. The solution is often a pretty straight forward one: (1) Set a target that will free you of your lousy financial […]

Seeking for job opportunities? Looking for a new job? Searching for a job can be challenging isn’t it?   There’s a saying “the more you want, the less you get”. Think about it. When you are looking for a taxi, you can hardly get one. When you are not looking for one, there’s plenty on […]

If only I make $20k a month… If only I am the CEO of APPLE… If only I own a Ferrari… The dream list goes on and on and on. Some managed to live their dreams. Some could only live in their dreams. Why? Those who turn dreams into reality, it is not about the […]

Very well done Ad 211 Mar 2011 batch with an average score at 38.27 out of 50. Some of you scored as high as 47, and a few of you got 31 – 32 range. Most of you score between 35 – 38. I think you guys should give yourself a pat on your back. […]

Everyone wants to be different. They saw their best pals doing something different. Wanting to be different, they follow what their best pals did. And we have now so many people doing the same thing to be different. How does that make you different? We have a natural tendency to follow. But to stand out, […]

Why pain doesn’t hurt me? Becoz when others see pain, I see rewards. I know. Sounds like I’m a sucker for pain. Maybe that’s how I got my nick, Strongerhead. However, the truth is I’ve accepted the fact that to achieve anything, it is gonna be like cycling up a hill. The more ambitious your goals […]

“Wrong to win” is a great philosophy that I had picked up during the course of my advertising career. “Wrong to win” is when it is not right to be right. In another words, wrong to be right. Sounds crazy, I know. It is against our educated mindset where it is good to be right. […]

As a brand, Heineken is definitely one of those brands with a reputation of producing great brand equity building campaigns / marketing efforts. In terms of its brand equity, some claims that it is all about being an international imported premium beer, with a modern and fun persona. These brand properties have been a catalyst […]

Right after i got my degree in early 2003, in my wildest dream am i going to back to school to go through the motion again. In 2008, i was sitting at one corner of the classroom attending my MBA classes. Those who knows me was telling me how silly i am to overload myself with […]